What a Difference a Day Makes!

CARLSBAD, CA May 16, 2007 - Plastic Surgeon, Dr. Steve Laverson of Feel Beautiful Aesthetic Rx of Carlsbad, CA is one of the first cosmetic surgeons to begin using the recent FDA approved PERLANE(R) injectable filler on patients in the United States.

"We help patients maintain the youthful look they want in the easiest way possible," says Dr. Laverson. "It used to be the only way to restore youth was to either tighten or surgically lift the skin. Cosmetic fillers, like PERLANE(R), give consumers more options to smooth aging facial features."

PERLANE(R) is a hyaluronic acid injectable product used to fill creases of aging and augment the lips. Hyaluronic Acid binds water in your skin to lift and restore the skin's natural elasticity and volume. “It's found in nature, so it can be used very safely and effectively. This is a huge advantage over synthetic injectables”, Dr. Laverson said, “and it lasts six months or more, long enough to get you through that reunion, your child's wedding, or maintain a fresh appearance for more confidence in personal or business situations.”

PERLANE(R) is the newest member of the RESTYLANE(R) family of products. The primary difference between RESTYLANE(R) and PERLANE(R) is that the hyaluronic acid gel particles in PERLANE(R) are larger than those found in RESTYLANE(R). PERLANE(R)'s larger gel particles offer enhanced volume and lifting power, ideal for wrinkle and fold correction in deeper layers of the skin. Perlane is commonly used for lip enhancement, wrinkle correction, moderate to severe facial folds, smile lines and thin superficial lines around the eyes, mouth and forehead.

"We are pleased to announce FDA's approval of another product from the RESTYLANE(R) family," said Jonah Shacknai, Chairman and Chief Executive Officer of Medicis. The company that distributes PERLANE(R) in the USA. "With PERLANE(R)'s approval, physicians now have a new treatment option for their patients. Perlane has been used safely by dermatologists and plastic surgeons since 2000 outside the U.S."

The U.S. market for facial fillers is about $175 million, and is growing every year, according to recent research from Allergan, one of the top producers of injectable wrinkle fillers.

Dr. Laverson has been a principal investigator in the FDA sanctioned gel implant study for six years and his new Tummy Tuck technique was recently featured in the Journal of Aesthetic Surgery. He offers a myriad of non-surgical and surgical treatments depending on the needs of each patient. “The development of new techniques and innovative products in recent years has resulted in minimally invasive and safer procedures that offer longer lasting results, with minimal downtime.” says Dr. Laverson.

Dr. Steve Laverson is a renowned Carlsbad, CA plastic surgeon, Board Certified by the American Society of Plastic Surgeons and a fellow of the American College of Surgeons. Please email or call us at 760-729-8016 for answers to your plastic surgery questions or to schedule a consultation.